Use of social media to advertise your event

We all remember those days when flyers and invitations were sent out through the mail to ensure attendance at an event, and press releases were used to earn media coverage to increase awareness. With the advent of the internet, invitations were sent by email. Nowadays, in the booming era of social media, there is no more practical way than using social media to share an event. Social media has fundamentally shifted how business works, allowing a chance to directly reach existing clients and potential clients wherever they are, on a computer while sitting comfortably in their living room or on their smartphone, heading off to Formentera on board their boat.

The use of social media to share events offers benefits both for businesses and clients:

  • It’s a more practical way to promote business events than paper invitations, as the invitation does not get piled up in a mailbox or get lost around the house.
  • Clients get an automatic event reminder so they don’t forget about it.
  • Events can be shared easier and fasters with friends.
  • Businesses can target the invitation depending on the client’s key elements, such as gender and location, which lead to a more relevant event for the clients.
  • Businesses can reach a bigger audience.
  • Easy design and content making.
  • Cost-saving, businesses cut off printing and distribution costs.

Facebook is leading the way in the social media era and offers enormous potential for sharing events. More and more people are using events on Facebook to discover and connect with everything from parties with friends to things happening nearby when they are on holiday. For this reason, Facebook is constantly improving its functionality and experimenting with new features to enhance social media use.

Examples are:

  • The Event tab is a great way to share upcoming events in a single view. People visiting a business page can scroll through the Upcoming Events to see the possibilities the company is hosting that week/month.
  • Suggested events from Facebook based on information they get from people “like”, location, and even depending on the day of the week.
  • The ‘Events subscribe’ button allows the fans of a business page to receive notifications whenever the business is hosting a new event. Previously, clients had to remember to regularly check pages for upcoming events in their area or be invited through a friend. Now with this feature, the event is directly showing in the followers’ news feeds. The only downside is that updates only surface in certain users’ feeds unless the business pay to promote the posts to their audience.
  • Many more new features will come soon since the Event team of Facebook is continuously improving the service.

Here at INMEDIA, we can help you create an effective online campaign and broaden awareness around your event, leading to a large attendance. We can start by building your event from your business Facebook page. It’s essential to fill out the event details and include attractive pictures; you might also want to have photos of previous events to create excitement around the current one. We always suggest making the event public so people can share and invite their friends to attend. Only people you ask through Facebook can view the page if you opt for a private event. We then help you promote the event by updating your event wall and letting your fans know about the event. As mentioned above, we can target your event depending on preferences, demographics and locations. We can promote the event in different languages so that people feel more involved. To enlarge your audience and reach a more comprehensive number of people, we suggest additional paid services on Facebook, such as boosting or creating an ad for your event.

  • When you boost an event, you specify a budget and a targeting method. You should always do one upgrade to people who already like your page to make sure you reach all of them. As mentioned above, Facebook doesn’t show your events to all of your fans. They use their algorithm for this, which is based on engagement with your page. If your page has low engagement rates, it is harder to reach your audience. Promoting your event increases your reach among your fans. You can also choose to target potential attendees who aren’t fans yet.
  • When you create an advert for your event, the event ad gets placed in the right sidebar, whereas a boosted event gets put in the main timeline of a viewer. In addition, an event ad allows for additional information and pictures, whereas an enabled event will be displayed.

We also integrate all your social media to promote the event crosswise on multiple platforms (Facebook, Instagram, Youtube etc.).

Events are by nature social affairs, so there is no better way than sharing them through social media on an island like Ibiza, where there is always something going on, don’t miss the chance to attract attention and increase attendance to your event.


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