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Our Blog - Page 1

Honest thoughts on design, marketing and running a creative business on Ibiza.

The Dose Makes the Poison: As in All Things

Let’s talk about AI… again! It is a necessary conversation, especially now that “No AI” is becoming the new organic seal of approval. But is such a drastic stance really necessary? AI has been everywhere for a long time. In the creative industry, we should neither ignore nor demonise it. It is in our cameras, […]

Gold for INMEDIA at the German Brand Award!

Excellence in Employer Branding and Corporate Services After our wins in 2017 and 2019, INMEDIA has won the German Brand Award again for our client CENTOMO. This year is a special one: a double win. INMEDIA won in two categories: Winner in the category Excellent Brands: Employer Brand of the Year Gold in the category […]

Social Media for Ibiza Businesses: 5 Benefits That Matter

Ibiza is a place where businesses compete for the attention of an international, demanding clientele. Social media is the most direct way to reach it: before guests arrive, while they are here and after they leave. Here is what it does for your business. 1. Reach Guests Before They Arrive Platforms like Instagram, TikTok, YouTube, […]

What Is the Strategic Role of Instagram Stories?

Instagram Stories play a strategic role for businesses and individuals on Instagram. They are full-screen, disappear after 24 hours and appear at the top of the app, in front of your most engaged followers. In simple terms: Reels help you get discovered, and Stories keep the relationship with the people who already know you. Here […]

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