3 Approaches to Social Media Management: Which One is Right for Your Business?

There is no magic formula for managing and creating content for a social media account. This is because each client’s needs and goals are unique. Therefore, there are generally two approaches to social media.

The first approach is planned polished content. This involves careful planning and the creation of copy, photos and videos that are aligned with the branding or person’s goals. The second approach is a more spontaneous approach, using the account to share daily events, impressions, emotions and other personal thoughts and experiences.

We can implement the first approach as a social media agency because we aren’t always with clients to capture their daily experiences. The first approach is primarily for brands, which can also be individuals. These brands must carefully plan and design the messages they want to convey to their followers, customers, clients or patients. It’s important to think about the language and visual elements that will be used to reach the target audience effectively. At INMEDIA, we have been doing this for many years for various large, medium and small companies and celebrities.


Generally, it’s common to create a “post update” or new content every fortnight, but keep up with “stories” or daily updates. At INMEDIA we create a mood or impression through the use of colours, text, photography and emotional elements. We work on themes and create texts and often take photos in our in-house photo studio or buy the images we need or use existing material. It’s very important to have up-to-date picture material and to avoid posting winter photos in summer or the other way around. A professional appearance is shown by a uniform, coherent appearance that adheres to a certain concept.

In addition to the two approaches already mentioned (planned, polished content and spontaneous sharing of daily events), there is also a hybrid approach that combines elements from both. This approach is particularly useful for companies that want to showcase their daily work and connect with their audience on a more personal level without losing their professional image.

With this hybrid approach, companies can plan and create content highlighting their products or services and giving a behind-the-scenes look at their daily work. This can be photos or videos of employees at work, customer interactions or other aspects of the business that give followers an insight into operations.

At the same time, companies can also include more spontaneous content that shows their personality and culture. This can be personal updates from employees, fun events or activities and other personal things that make followers feel connected to the company.

By combining planned and polished content with spontaneous, personal updates, companies can create a more diverse and engaging social media presence that appeals to their audience on multiple levels.

We’d be happy to work with you to develop a concept and optimize your social media presence and overall image to increase your visibility and reach. Please don’t hesitate to contact us for a quote.


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