Why Instagram Stories are important for your business too

Are Instagram Stories important?

One of Instagram’s most useful features is called Stories. About 500 million people use Instagram stories on a daily basis. The Stories feature allows users to share a Video or a selection of photos with their followers that play like a slideshow, and after 24 hours, the story disappears.

But why should YOU care?

Hello, did you miss the part above? Over 500 million people use Instagram Stories EVERY SINGLE day!

But there’s more…

Increase your visibility
Whenever you publish a story on your Instagram, your profile appears at the top of the screen. Instagram’s algorithm automatically shows stories that users are most likely to engage with first, putting your profile first on the list. After all, since you’re one of 400 million, it is important to stay current in feeds and to increase your chances of being seen.

Wait, it gets even better…

By appearing first on the list, you will be visible to people who don’t follow you yet! And for those that already do, you ensure to stay on top of mind.

You could even tag other users in your Instagram Stories to strengthen your relationship with them and reach an even wider audience.

More engaging & personal
Instagram Stories allow you to get creative and publish different kinds of content. From photos and videos to adding colour, text or filters to make your story more compelling.

A regular post is nice and important too, but through Instagram Stories, you can help people relate to you much faster. After all, instead of one polished, pre-produced photo, you’re now sharing a slideshow of real photos, an interactive video or even a Boomerang. People will follow you on a journey. This makes you more authentic, shows your passion and makes your audience understand your business better.

Also, showing people the ‘behind the scenes’ or ‘sneak peaks’ makes them feel part of an exclusive community. People will feel special, and as a result, they will likely feel more connected to you. Oh, and if that’s not enough, you’re also creating a bit of ‘hype’ around your event, product or service as people will get curious about the finished product, service or event. And with Instagram Stories, you don’t have to worry about posting too much content and clogging users’ feeds…it’s truly a win/win.

Yes, Instagram Stories generally drives engagement among a younger social media audience:
59% of internet users between the ages of 18 and 29 use Instagram. However, don’t forget that another 33% of internet users between the ages of 30 and 49 use Instagram, and a staggering 68% of Instagram users are female. Probably at least one of these categories is key to your brand too.

If you’re unsure where to begin or want to understand better if this is for you, do not hesitate to get in touch with us and tell us your story!


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