Here at INMEDIA, we strongly believe that companies nowadays will only survive if they have a strong online presence.
More and more customers are buying, researching and booking online, which is why it is so important for companies to invest in their online presence. If you don’t appear when a potential customer searches for you online, you don’t exist. But it’s not just a matter of being visible as also not having a good, solid online image can lead to failure in the long run.
If we look at Ibiza at present, it seems that many companies have not yet taken this important message on board. It’s true that until now, the success of many Ibizan businesses was led mainly by the high numbers of visiting tourists without the need to invest much in advertising. But things are changing, and the market is getting more competitive.
The way in which we search for information when we travel has also changed. Now when we visit a city, and we are looking for a restaurant, a shop or a service, the first thing we do is search online. Many tourists plan their holidays ahead – they search for where to go and what to do before they land, and they read reviews and look at social media pictures to get a feeling for a place.
In the digital age, Ibizan companies have to adapt quickly if they want to survive and thrive. It’s important for businesses that work mainly with tourists (hotels, villa rentals, restaurants etc.) to reach their clients before they come to the island. Online marketing makes this possible, which is why it is important to work out a good online strategy.
Here at INMEDIA, we can help you grow your web presence and attract more clients by creating a custom-designed website, managing your social media channels in a professional way and making your business visible on Google. It’s time to build a strong online presence, contact us today!