Can you remember those days when we used Yellow Pages to search for a business or a service?
Well those days are long gone in today’s marketplace. The Internet, and more specifically search engines like Google, Bing or Yahoo, have replaced the Yellow Pages, or at least become the most common way for customers to find the products or services they are seeking. This means that your company should be easily visible to customers at the exact time that they are looking for a specific product, service or any other information, and this is the reason why SEO are so important.
What is SEO?
SEO stands for “Search Engine Optimization” and is the technique of obtaining better visibility for your website or web page in a search engine’s results – Google, Yahoo!, Bing etc.In general, a website or webpage has a better chance of attracting visitors when it is ranked at, or near to, the top of the search result page, and the more frequently it appears in the search result list.More and more people are using the internet and the number of people using search engines is growing by the day. In fact if you think about it, on a typical day you might use search engines yourself more than once e.g. to search for a restaurant, accommodation for your next holiday, an advertising agency to create a website for you? etc.These days whatever we need, we “Google it” and find that we are provided with a ranked list of the websites that have been determined by the search engine to be the most relevant to our query.How search engines choose their reults ?We know that the internet is made up of trillions of individual pages. When we look for something the search engine (quickly!) navigates the web by following links from one page to another. These are stored in an index (think of it as a massive library where each page is sorted by its content and other factors). Then the search engine, using algorithms, tracks the pages that are the most relevant to our query, ranks the results and shows them to us in descending order. You could say that by using SEO we help the search engines to figure out what each web page is about and how it may be useful to people searching for what we provide.
What are the advantages of using SEO?
• SEO increases traffic to your site and your brand visibility.
Ensuring that your business can be found, when people search online, will have a tremendous impact on your business. Taking advantage of this massive opportunity will improve your chances of attracting many more customers.Think about the web as your city, where the shops located in the most central positions are passed by a higher number of people than the shops in secondary locations. The greater ‘footfall’ gives them more chance of attracting people into their shop. The same applies to your website. The more people who see your website/web page, the more will stop and buy something.
• SEO boosts your businesses credibility.
High search rankings make your company more credible in the eyes of potential customers.
If your website or web page is continually displayed at the top of search results, potential customers will feel that you must be doing the most business and for good reason. This makes them more likely to do business with you and save themselves from wasting more time searching.
• SEO is the foundation of your online presence
With SEO you don’t have to convince potential customers that they need your product or service because, in reality, they have already decided to purchase the product/service that you are offering. They just want to know who to buy it from, so your company just has to show up high in their search results to convince them that you are the right business to purchase from.
Compared to other forms of online marketing like PPC (pay-per-click), which may drive more revenue, and social media, which boosts your brand image, your SEO in many ways remains the foundation of your online presence.
• SEO is cost effective
Through the process of optimizing your page, you enable your website to gain a new client base that you currently might not be targeting. And at reasonable cost (the cost of implementing your SEO), compared to, for example, pay-per-click where each visitor costs you money. It might take time to reach the top of the search engines, but staying there will bring continued traffic, while buying advertisements can bring in people short term, but advertisements have to be purchased on an ongoing basis indefinitely.
So let us help you to implement and improve your SEO, successfully market your company and guarantee that you have the very best chance of reaching the only page that matters on search engines – Page 1.