Social media has broken down the barriers to communication and now allows you to talk to prospects and customers like never before.
5 reasons why every business needs to embrace social media are:
1. It’s almost free
Many popular social media sites are almost free and ready to use but it requires a “long term strategy” on the whole you need continuous commitment as you need to update the content in order to keep customers entertained and informed, and that takes up your valuable time.
2. Build closer and more personal relationships
Social media lends itself perfectly to connecting you with other people just as passionate about a particular industry. The audience you develop through social media will be more loyal and feel more connected to your business. Communicate with them on a personal level and some may even become ambassadors or evangelists for your business.
3. Improved customer insights
Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave. You can monitor what they think of your business by reading their tweets or status updates. You can segment your content syndication lists based on topic and see which types of content generate the most interest—and then produce more of that type of content.
4. It helps you make more sales
Whenever you are communicating through a social platform you are helping to build a little more awareness about yourself, especially if you have something truly interesting or exclusive to report. The more online publicity you get, inbound links you attract, journalists/bloggers you bond with etc… the more web traffic you get and therefore the more likely you are to increase sales.
5. Improve customer service
With so many people spending time on social media sites, you should make yourself available to provide customer service via these outlets. If there’s a problem with your product or service, you want to know about it immediately and through social media you can respond to problems promptly. If somebody has a question, make sure you have an answer. If somebody sends out a tweet about your company, good or bad, make sure you address it in a timely manner.
So let’s socialise for success!