The Importance of your business card

We live in the digital age, and everything we do in business is done with any kind of digital technology – sending mail, researching information, signing contracts, attending meetings, and even networking. But there is one fundamental thing that digital will not fully replace anytime soon: your business card.

Here are three reasons why your “old school” business card is still important — and why you should have a pocket full of them at all times.

1) Create a solid first impression.
When you meet a potentially great client or connection, don’t you want him/her to walk away with a great first impression? A well-designed business card does a lot more than just providing your email address or phone number as it’s an extension of your brand – it is the first physical thing of your business that your potential client or partner will get in touch with.

2) Make it personal.
While email and social media should be essential in your marketing, they are quite impersonal, and they aren’t as effective as a face-to-face meeting sealed with shaking your hands and handing your business card. Face-to-face is much more personal and should be an essential part if you want your business to move forward – I think that most business relationships start from engaging in real conversations where you speak with your potential clients/partners personally and create a genuine connection.

3) Be prepared.
You can bump into a potential client or contact at any time – at friends’ parties, airport lounges, or industry conferences – and being prepared with your business cards at all times will ensure that you never miss an opportunity to make a valuable business connection. Showing that you are always ready is a great sign of being professional. So always keep some of your business cards in your pockets, wallet, money clip or laptop bag.

The bottom line is in this digital age, make sure you don’t get lost in technology. Business cards are still very relevant; in some cultures, they’re a fundamental part of the business. Here at INMEDIA we know how important this little detail is, and we can help you create a memorable business card to show off your business, personality and style – don’t wait, get in touch today!


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