The 3 Key Elements of a Successful Facebook Post

From the boom in the popularity of social media to the recent expansion of advertising opportunities—it’s a good time to use social platforms for your business.

But how can your business get the most out of Facebook? This post covers the three key elements of writing the perfect Facebook post for your brand.

Let’s start by saying that the truth is that no two Facebook posts are created equal. Of the many ingredients that go into each one—visuals, copy, headlines, and timing—there are countless variations. There is no such thing as the perfect Facebook post, but there is the perfect one to suit your brand. So it’s important that you experiment, make mistakes, and try different forms until you figure out what works— and what doesn’t— for your audience.

Let’s have a look at the 3 components of a perfect Facebook post:

1. Great Copy

Copywriting is one of the key elements. Writing a clear and concise message lets your audience pay more attention to you and what you have to say. Try not to be overly promotional, if you bombard your audience with commercial content, you’ll risk losing their interest. How can you get the most out of your post? Keep your audience on top of your mind, keep it short and make it friendly by using emojis.

2. Attractive Visuals

When you combine great writing with attractive visuals, you are well on your way to creating the perfect Facebook post. To keep it interesting, try mixing things up with pictures, video content, blog links or GIFs. Sometimes it’s essential for your brand to hire professionals like INMEDIA for photography to get exactly these pictures, your business needs to present them on Social Media. In a previous post, we look into specific of the importance of using professional pictures for your social media, if you want to know more, take a look here: “A picture is worth a thousand words”.

3. Publish it at the Right Time

The perfect Facebook post is about more than just the content. In fact, even if you have the best content with a creative visual – but you post it at a time when your audience is asleep or inactive – you aren’t going to see great results. Just consider the number of posts that are published every second on social media, if you post at the wrong time, there will be less chance that your post will be noticed, and by the time your audience is online, your post will have fallen quite far down in the news feed. Here is an insider tip, you can find your Facebook audience’s sweet spot with ‘The Best Time to Post’ on Facebook and Instagram.