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How To Stand Out Online In 2019: The Five Trends To Watch

Getting lost in the sea of online opportunities? We’ve listed the five trends to watch in 2019; all you need to know to be successful with your online business strategy!

• Always connected

When was the last time you went somewhere without your smartphone? Can you even remember? Perhaps just that one time when your phone had been charging, and you left in a hurry…only realizing you’d left it at home 10 minutes later.

Probably you felt a bit anxious for not having it with you as most of us are now always connected. More specifically, according to Redcode we now spend 479 minutes per day online (that’s almost 8 hours!), and this is expected to grow to 486.5 min/day in 2019.

So, coming back to that anxious feeling, that is the ‘fear of missing out’, or “FOMO”, phenomenon which is characterized by “a desire to stay continually connected with what others are doing” (Wikipedia wisdom).

Social media can often perpetuate this anxiety, when you see posts and pictures about the wonderful time your friends are having without you, and the feeling can be all consuming. That explains why, in 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017.

As social media has become and will become even more deeply integrated in almost everyone’s daily life, social ads (i.e., Facebook or Instagram), along with the paid search ads (mostly Google) are key to any company’s survival. This is where people live. They’re no longer looking around, so forget the glossy magazines, billboards or TV ads!

• Mobile first, everything else second

The main reason we are now always online, is closely linked to the smartphone. 60% of time spent online is now through mobile devices. Our phone is our bible, our teacher, access to our social life, our everything. Turns out, we are not the only ones: Statista estimates that in 2019 63.4% of the global population will be a mobile phone user!

Mobile is now shaping how we do our research and decide what products or services to buy. No longer is it enough to rely on a responsive site design and a mobile app. You need to think mobile-first. Tailor, for instance, ad copy to a smartphone rather than using a ‘one size fits all’ approach.

• We are living in different realities!

Remember a few years ago, when close to 231 million people were chasing virtual creatures on the streets? To date, Pokémon Go remains one of the most successful examples of augmented reality (AR). Together with its close relative, Virtual Realit Sehr geehrter Besucher

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