Here at INMEDIA, we believe that a picture is worth a thousand words. In the era where visual content is leading the way, the importance of using good pictures is optimal. You need to look no further than your Facebook or Instagram newsfeed to realise it – words run together on the screen, but the picture draws the eye!
Imagery is the ultimate tool for capturing your audience’s attention, and when you do it, you should take full advantage of every chance to communicate your message clearly.
You should mix and match two types of imagery to communicate your brand: product photos and lifestyle shots.
- Product photos are simply photos of your products/services, usually set against a neutral background.
- Lifestyle shots give your potential customers an example of how your product fits into their everyday life or sets a scene that tells a story or provides the appropriate ambience for your brand.
For both types of photographs, you should always ask a professional photographer to take them – it’s important to present your product/service at its best and to avoid blurry images and dull pictures at all costs. Your product could be the best on the market, but if it’s not presented in an attractive way, nobody will stop to look at it. Instead, if you can generate high-quality visual content which truly resonates with people and promote it on a regular basis, the reputation and awareness of your brand are sure to skyrocket.
So, why does hiring professionals for your imagery makes a difference?
If you are a small business, it might seem unnecessary to invest money in services like professional designers or photographers – often because it feels like something you could do by yourself but have faith because your investment will pay off in the long run! Websites and brand designs that amateurs make look amateur.
Getting the ‘look and feel’ of your brand just right is especially important if you’re attempting to take your business to the next level – adding a more sleek/professional look to your brand can attract those ‘higher-end’ desired clients. Taking the time and effort to invest in your brand demonstrates that you are taking your business seriously and conveying that message to others – making them more likely to act accordingly.
So trust us and get in contact today, as professionals, we understand the market, and we can communicate your brand visually in the best possible way easily.
