The obvious thing in the era of digital art is that graphic design trends can vanish as quickly as they emerged – something that was on trend in the past few years, may look entirely outdated in the new year. This is why is so important to keep up with new modern looks – a visually appealing identity can drive a brand to reach new heights, uplift its prestige and create a tribe of loyal followers.
So, to give you a head-start for this new year and help your brand stay up with the industry, we’ve rounded up some graphic design trends for this 2018 – but be aware that, all in all, there are a lot of things to look out this 2018!
Say goodbye to pastel colours, 2018 is the year of bold & bright. Be ready to inject a large dose of personality to your brand with colourful gradients, audacious double exposure, brave colours combination.
2018 is the year of corrupted images, inspired by the overall trend towards handmade, real photography and general ruins effects that will make every design stand out. An example is the Glitch effect, a trend inspired by the images on old broken TV. College is another trend that aims to combine the illustrations with ripped off, broken images. This mixing is going to give a very interesting contrast, which will surely highlight the whole design.
TYPOGRAPHY STILL RULES!
An element of design that has always been important to graphic design is typography. Choosing the right font, font size, font bold, and font spacing is key. In the new year, expect to see bigger and bolder fonts. The use of creative typography will worth the effort.