When we work on a project like this, we love our job even more. Alma came into our office and asked us to create a logo distinctive compared to the logos of other yachting companies. “Please try not to use the shape of a yacht“ she said. Well, this shouldn’t be any problem for us.
So we searched inspiration in the world of ancient myths, legends and mystic stories related to the sea and we thought that the trident of the roman god of the sea, Neptune, would have been the perfect sign – as symbol of a magical weapon with great power and the divine right to rule the sea. We combined this symbol with the the elements of the ropes of the boats to enhance a visual connection with the nautical world.
We had to tweak a lot until reaching that level of perfection so that we were able to present it to the client. And what shall i say…she loved it from the very first moment! The logo is strong, distinctive, modern and is highly recognisable.